At last, here's a look at what vintage treasures Lily Allen and her sister Sarah Owen have in store for us with their retail concept "Lucy in Disguise". Launched first as a vintage shop in London, Allen and Owen have created their own inspired collection, filled with modern riffs on retro styles. The 18-piece collection ranges from whimsical maxi dresses, flirty mini frocks and 70s inspired jumpsuits, each labelled with its pretty name. As a vintage lover, this is a fantastic collection I must say!
"Lucy is a true style queen, a time-traveling fashionista who follows her instincts, not just trends. Every girl wants to be her, and every boy wants to go out with her. Above all, she loves to dress up and explore different sides of her personality through the clothes she wears."
- Sarah Owen
"In the ’20s she was hanging out with Gatsby, in the ’60s she was on the back of the Rolling Stones’ tour bus, and in the ’70s she was at Studio 54 with Andy Warhol and Jerry Hall."